Unlike most fashion designers who start with a sketch, Andrew Majtenyi gets his inspiration from the textures, colour and feel of the fabric. With his fifth year at Paris Fashion Week, the editorial approach was pulled-back and extremely minimal to let the rich textures and opulent patterns of Majtenyi’s garments shine.

The project included designing marketing material, the online lookbook and hiring of a creative team to realize Majtenyi’s signature 3D-art environments.